Just six weeks after launching the app Paper, Facebook elevated the brand to offer exclusive content for TED2014 conference.
So if you’re not attending the event, or don’t want to pay for live streaming video, just follow the conference for free on Paper. The app features live updates from attendees as well as TED Fellows — professionals who are selected by TED as partners.
Paper is all about organizing content from multiple sources, allowing readers to select only the feeds they are interested in. So how can you have a blog that works like Paper for your readers? Develop a content-rich platform. Your followers will not only appreciate you categorizing your content, but also will love that you mix up your writing style and the type of content you share.
SEE ALSO: What Facebook's new app Paper means to your business
The key to good blogging is to focus on content that has value. A great method of remembering how to create good content is the “Old McDonald” approach to content — or the “EIEIO” Method, which offers brands a consistent stream of content to read and share.
E ducate
Take the principles and insights your company currently uses to educates its clients and package them a way that’s helpful, relevant, and sharable.
I nform
Keep your audiences informed on the latest trends, news, and information in your industry.
E ntertain
Share highlights customer and employee happenings.
I nspire
To inspire and encourage your audiences to adopt a new lifestyle.
O utrage
When appropriate, gain attention by taking a stand on a particular topic.