We are close to hearing the sounds of spring: Gentle murmurs of new streams formed from melting snow, simple melodies sung by wind-chimes reintroduced to the outside world, chirping choruses of young birds — and me coughing up a storm because of the dust produced in my annual spring cleaning duties.
Spring is a great time to reorganize, throw out unneeded materials, and get primed for the exciting turn of the weather. While most of us will engage in cleaning an office desk or bedroom, spring is also an opportunity to update and refresh marketing initiatives and, in particular, your email subscriber list.
An outdated email subscriber list takes up space in your customer relationship management tools, can decrease your overall open rate reports, and—if you are consistently sending to bad or non-existent email addresses—potentially damage your reputation with email service providers.
Here are some quick and easy steps to ensure that your email subscriber list is in great condition as you begin your spring marketing campaigns.
1. Get rid of “distribution” addresses
Distribution addresses are those where the email gets automatically sent to multiple people. Examples include “sales@roncates.com” or “support@roncates.com.”
They are not beneficial from a marketing standpoint, as there is a small chance that the person to whom you are intending to send the email will receive it, and they can be problematic as you risk bothering people who have not signed up for your list with messages they didn’t ask to receive.
Take a few minutes and go through your email list to remove the distribution addresses. While you’re combing through, you may even see simple typos in other email addresses that you wouldn’t have noticed otherwise!